What’s the new definition of ‘Blockbuster’?

The definition of ‘Blockbuster’ has changed over the years. Earlier, blockbuster was a movie which succeeded in satisfying a large majority of its viewers. But in recent times, definition of superhit or blockbuster is reduced to a movie which makes huge profits in its initial weekend regardless whether it managed to impress a good part of the audience.

In other words, when a film gets a tremendous opening, it only means that a large section of audience went to see the film. Nothing more than this. It doesn’t necessarily mean that majority of audience had a good time.

Shah Rukh Khan’s Ra.One is the latest example of such a blockbuster. The movie has garnered a mammoth Rs 22 crore and Rs 25 crore on its opening and second day respectively. It has defeated Salman Khan’s Bodyguard (which earned Rs 21 crore on opening day) and has thus achieved the record of highest opening ever in Bollywood! Hence, one shouldn’t be surprised if the collections continue to be high till the end of the weekend.

But the big question is – Did it succeed in making most of the viewers happy? Judging by the numerous comments I have heard and read on social media (Facebook and Twitter), the answer is surely in the negative. The same happened with Salman Khan’s Bodyguard and various other films in recent times. So, what is the use of a blockbuster which only satisfies its producers monetarily?

Well, our big producers aren’t concerned about this. They seem to be following this formula – get a big star on board, spend huge amount in production, throw in mind-blowing visuals or clap-worthy scenes, create a super-impressive promo, promote your movie as if your life depends on it, book almost every theatre or multiplex and enjoy the returns in the first weekend.

Audiences’ satisfaction doesn’t matter as long as they can flaunt their opening collections! This is because they are sure the same audience will get excited and queue up to watch the next big movie of their favorite star!

By doing this, we will surely get huge money-minters but there will be dearth of movies which touch your heart, movies which are remembered for decades. Being creators of cinema, producers and directors should ask themselves whether making money is their only motto or are they also concerned about winning audience’s hearts. Their answer will determine the future of Bollywood movies.

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8 responses to this post.

  1. The reason for such high earning is, public go to multiplexes and watch movies and they prefer to watch whichever is running, is new and perhaps has a star in it. They will definitely watch it once. The may be disappointed and may even curse the movie but the money is not coming back.

    Just like voting in election in India, no matter how much corrupt the leader is. There is class of people who just cast vote based on caste, religion, etc. Similarly No matter how much crap a movie is there are people who are dying to see SRK’s, Rajnikant’s Movie. You cannot change these people.

    But, one this is for sure we can at least float “The Truth” on the web. So that if someone (intellect) is going to see the movie and searches for the review gets a fair idea that movie is CRAP and is better not to go.

    Thanks Ayur for a capturing the same in this blog! Keep up the good work!
    Let the truth prevail. SRK u suck more 🙂

    Reply

    • Yes that is the case. They are earning profits due to the excitement and big stars.
      But the sad part is that these Bollywood Pundits are only speaking about the monetary achievements of the movie/producers. A deaf ear is turned on audience’s opinion. But yes, we should float the truth at least somewhere.

      Thanks for the encouraging comment.

      Cheers 🙂

      Reply

  2. Was awaiting your review of the movie! Just wondering if it’s worth watching in theatre

    Reply

  3. Posted by Rachmaninov on October 29, 2011 at 5:55 am

    Hi, it’s a good tym
    Pass movie …. Certainly a big leap in sci fi films in Bollywood …. One time watch though !!!

    Reply

  4. u may hv seen spiderman, batman , hulk n other such scifi films…pls dont pass ur judgement when ur town b cities r enjoying any movie…its an indian movies which gives a good worth for ur money….

    Reply

    • I have not seen Spiderman, Batman, Hulk or any other sci-fi film except the last installation of X-Men.

      And about me passing my judgement/views, well, that’s a right that every Indian has.

      Cheers 🙂

      Reply

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